Our Story

Organic and Pure as Designed by Nature

I discovered Turkish towels on my family's trip to Turkey in the summer of 2018. My husband had recently been diagnosed and treated for Acute Myeloid Leukemia and as a result, my family was focused on transitioning to a cleaner, more sustainable, less processed and toxic lifestyle. 

Did you know that cotton in its natural state is antibacterial? So, our products which are never treated with chemicals or synthetics and only dyed with natural colors are actually antibacterial and nonirritating. These Turkish towels are all that and super chic and luxurious at the same time! In addition, they are incredibly absorbent and fast drying. Did you know that Turkish towels can absorb 3 times their weight in water? So, our 11 oz towel can absorb 1/4 gallon of water!  They are flat, thin and lightweight and so easy to store, pack or carry around. They are multipurpose too- use a Turkish towel as a beach or bath towel, scarf, lightweight throw, sarong and more! Finally, they are durable and get better and softer with use.